How Scent is Changing Marketing and Enhancing Retail Sales

Posted on: September 23, 2015 by in Scent Branding
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Department stores have a history of using sight and sound to stimulate sales, but more and more retailers of all description are discovering scent is a much more powerful consumer motivator. When we catch a whiff of any smell, we have an immediate reaction because the aroma triggers memory and the
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How Can Certain Scents Improve Worker Productivity?

Posted on: September 3, 2015 by in Scent Branding
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We’re surrounded by smells everywhere; some good and some put-offish. Many of us spend major portions of our lives in offices or other closed in work environments and odors have been found to affect our moods and job performance. FifthScent, a premier sensory branding company, helps companies of
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Caring for Animals can be a Smelly Business.

Posted on: August 21, 2015 by in Scent Branding
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Veterinarian clinics and kennels have a singular problem: odor. Disagreeable smells from the animals they care for can invade every inch of these establishments and be uncomfortable for guests, as well as office staff. FifthScent, a premier sensory branding company, has found a way to easily
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FifthScent Offers No Obligation Trial and ‘Venue Collection’ Bonus

Posted on: August 5, 2015 by in Scent Branding
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FifthScent, a premier sensory branding organization, is making an amazing offer to companies signing up in August 2015 for a 30-day, no obligation trial of its services. In addition to the test program, which includes equipment installation, newcomers will receive FifthScent’s exclusive “Venue
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FifthScent Introduces ‘Venue Collection’ for Event Managers

Posted on: July 13, 2015 by in Scent Branding
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Event managers are constantly looking for new revenue opportunities and creative ways to enhance their client experiences. FifthScent, a premier sensory branding organization, is introducing its Venue Collection that can generate more sales for event and facilities coordinators through the
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Clearing the Air for HVAC Companies with FifthScent

Posted on: July 9, 2015 by in Scent Branding
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HVAC companies go about their business of installing, repairing, and maintaining units for virtually all industries, but, often, their services are infrequently requested by clients. So, how can the HVAC folks generate more revenue on a more consistent basis? Since their business is to
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Assisted Living That Makes Scents

Posted on: March 6, 2015 by in Scent Branding
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As seniors get older and their motor and sensory abilities diminish, it may be time to consider moving to assisted living facilities. When touring possible nursing homes, families will initially measure them in terms of whether they are inviting, warm, comfortable . . . and smell
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Scenting Creates Positive Customer Experience

Posted on: March 6, 2015 by in Scent Branding
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  Customer experience, among today’s marketing buzz words, goes beyond merely having good products and service. It’s how companies are setting themselves apart from their competition, enhancing the shopping experience for their customers, and bolstering their repeat business. One
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Making SCENT Work for Your Business

Posted on: February 21, 2015 by in Scent Branding
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Smell is a powerful, direct sense. Our sense of smell (actually, neurons at the top of nasal passages) capture odor molecules that emanate from whatever we smell, whether it’s floral, oniony, fruity, doughy or some not-so-pleasant aromas. In fact, most people can distinguish up to 10,000
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